It’s a sultry November afternoon when I pull up to the Sukriti and Aakriti store. Situated in Mumbai’s tony Juhu suburb and surrounded by more designers for neighbours, it’s Indian wear wonderland from the moment I step in. From end to end, racks are filled with lehengas, salwars and suits as far as the eye can see. Each takes on a shade of their own; from fiery orange and striking black to regal purple and ruby red. I also happen to catch a glimpse of the Bollywood-favourite sharara which the label has brought back to popularity.
Sukriti and Aakriti Grover form a unique sister set as founders and creative heads of their eponymous label. Their brand is the epitome of modern Indian wear – fresh and breezy, while still rooted in traditional designs. Organic cotton is a constant in their label, making it even more comfortable and suited for the Indian climate. A glance through their collections is enough to tell you how low on hassle and high on chic quotient they are. So it won’t surprise you that they are a permanent fixture in most celebrity closets today, especially during the festive season. From Alia Bhatt to Janhvi Kapoor, every Bollywood star you can recall in recent times has strutted their stuff in this label. Their designer brand may be their first baby but the siblings are multi-talented with Sukriti’s penchant for styling and Aakriti’s swimwear brand Flirtatious that is also housed in store.
Indo Bohemian For Winter Festive 2019
Opening their doors to us, we start by exploring Sukriti and Aakriti’s new Indo Bohemian collection which has launched right in time for the wedding season. Staying true to the brand, it includes eclectic elements like tassels, print mixes, ruffles and frills. Expect to see short peplum kurtas, sequin work, modern cuts as well as sparkle in plenty. Colour palettes are deeper for the season while voluminous structures steal the show.