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South African designer Thebe Magugu wins the 2019 LVMH Prize

Thebe Magugu, 2019 LVMH Prize, South African designer

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FASHION

South African designer Thebe Magugu wins the 2019 LVMH Prize

BY TINA ISAAC-GOIZÉ5 SEPTEMBER 2019

Other notable awardees include Tel Aviv–based designer Hed Mayner, who claimed the first-ever Karl Lagerfeld Prize

Thebe Magugu, the South African designer based in Johannesburg, has won this year’s LVMH Prize. The award comes with 3,00,000 Euro (approx Rs 2.3 crore) and a year’s worth of mentoring from the group. Alicia Vikander, a face of Louis Vuitton, presented Magugu with the honour. “The talent in this room is quite simply stupefying, and the finalists represent the future of fashion.”

For two weeks now, those who follow fashion’s up-and-comers have been quietly snapping up pieces by LVMH Prize finalists on 24S, the e-commerce site of France’s Le Bon Marché department store, allowing the first-time finalists to get a head start on such an international showcase. This is why, at the 24S fête hosted at Lapérouse last night, Thebe Magugu felt validated just seeing the DJ wearing his blouse (she wasn’t the only one, either). It was pretty enjoyable stuff for a first trip to Paris—plus the Johannesburg-based womenswear designer just turned 26 last Sunday, making him the youngest of this year’s finalists in addition to being the first talent from Africa to land in the finals.