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Kim Kardashian West has a new name for her shapewear label after the Kimono controversy

Kim Kardashian West, Kanye West, shapewear, Kimono controversy, Skims Solutionwear

© Instagram.com/kimkardashian

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Kim Kardashian West has a new name for her shapewear label after the Kimono controversy

BY BROOKE BOBB27 AUGUST 2019

Now called Skims Solutionwear, the reality TV star’s new brand is set to launch on September 10

Earlier this summer Kim Kardashian West found herself in some trouble over her choice to name her debut shapewear label Kimono. Deemed culturally insensitive by fans and critics alike, Kardashian West decided within just a week that she would be halting production in order to rename the brand. Today she took to Instagram to announce that the line is now called Skims Solutionwear and will be launching on September 10. In the caption for an image taken by artist Vanessa Beecroft, Kardashian West explained, “My fans and followers are a huge inspiration to me—I am always listening to their feedback and opinions and am so grateful they shared their ideas for a new brand name.” She also added, “I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies.”