This weekend, the Disney faithful gather at Anaheim for D23, the Mouse’s proprietary biannual celebration of its universe-conquering brands, including Marvel, Star Wars, Pixar, and traditional Walt Disney properties. With a packed schedule of panels, parties and celebrity appearances, today’s fashionable fan needs a wardrobe that’s a little broader than the traditional logo t-shirt, hoodie, cargo shorts and backward baseball cap.
Fear not: entrepreneur and fashion maven Tony Kim is here to save the day! In 2016, this mild-mannered former marketing manager and comics blogger unleashed his Hero Within, a line of sophisticated apparel catering to fans who want to power up their sartorial quotient while letting their geek flags fly. He and his team have grown the business into a mainstay at fan conventions and a booming online outlet, with licenses for some of fandom’s biggest properties, including a few Marvel exclusives set to debut at D23.
Kim’s designs feature subtle integration of logos, colors and iconography from comics, fantasy and science fiction properties in well-designed, well-fitting garments for men and women. Hero Within offers quality blazers, coats, jeans and merchandise in addition to familiar t-shirts. The more upscale-looking items incorporate the geek culture elements into the lining, stitching, pockets and details: things that give the wearer secret satisfaction, but might go unnoticed by unsuspecting Muggles such as bosses, colleagues, first dates and disapproving family members.