Style Statement

Meet The Fashion Entrepreneur Who’s Putting The ‘Chic’ In Geek At D23


This weekend, the Disney faithful gather at Anaheim for D23, the Mouse’s proprietary biannual celebration of its universe-conquering brands, including Marvel, Star Wars, Pixar, and traditional Walt Disney properties. With a packed schedule of panels, parties and celebrity appearances, today’s fashionable fan needs a wardrobe that’s a little broader than the traditional logo t-shirt, hoodie, cargo shorts and backward baseball cap.

Fear not: entrepreneur and fashion maven Tony Kim is here to save the day! In 2016, this mild-mannered former marketing manager and comics blogger unleashed his Hero Within, a line of sophisticated apparel catering to fans who want to power up their sartorial quotient while letting their geek flags fly. He and his team have grown the business into a mainstay at fan conventions and a booming online outlet, with licenses for some of fandom’s biggest properties, including a few Marvel exclusives set to debut at D23.

Kim’s designs feature subtle integration of logos, colors and iconography from comics, fantasy and science fiction properties in well-designed, well-fitting garments for men and women. Hero Within offers quality blazers, coats, jeans and merchandise in addition to familiar t-shirts. The more upscale-looking items incorporate the geek culture elements into the lining, stitching, pockets and details: things that give the wearer secret satisfaction, but might go unnoticed by unsuspecting Muggles such as bosses, colleagues, first dates and disapproving family members.